Boucheron

Mazarine Asia Pacific launched the year-end campaign for Boucheron, handling content creation and social communication.

In 2019, Mazarine created a series of visuals for Boucheron to capture the mood of the year-end celebration with celebrity Zhou Dongyu and his iconic Four product with a touch of playfulness, confidence and effortless style.

The production package includes a key visual, a video and four behind-the-scenes photos, which are fully used on digital channels in mainland China.

Based in Shanghai since 10 years, our teams work together with brands to grow and amplify their influence in China and the Asia-Pacific region.

Brands benefit from targeted campaigns and social strategies, content creation, as well as innovative digital and “smart retail” experiences.