Eilish™ - Billie Eilish Fragrances
The artist launches her Eilish™ brand with a 360° campaign for her first eponymous fragrance by Mazarine Digital and Mazarine New York.
For the launch of pop icon Billie Eilish’s perfume, we helped the singer-songwriter design and produce her first advertising campaign.
We also developed her e-commerce platform around a unique user experience in which the perfume bottle, in the shape of the artist’s bust, serves as a 3D menu.
Chanel - Factory 5
To celebrate the 100th anniversary of the iconic N°5, Mazarine Digital co-create with Chanel the iconic experience Chanel Factory 5.
To celebrate its emblematic fragrance Chanel No. 5, Chanel created an ephemeral collection that derives from the famous fragrance. Seventeen limited edition products were inspired by everyday objects, to remind us that wearing No. 5 transforms the ordinary.
For the occasion, we created a unique and immersive digital experience. An e-commerce platform based on WebGL real time 3D technology that allows the visitor to take control of the camera and discover the 17 limited edition products, either via the 5 zones of the factory or via the product pages. Hence, all products had the possibility to be discovered in augmented reality. This project won the Grand Prix Stratégies du Luxe in December 2021.
From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.
Loro Piana - fw24 - Milan
Collection Ready-to-Wear Spring-Summer 2024 in Milan by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.