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Balmain - The Balmain Spirit

FashionDigital Brand Experiences & ActivationsE-Commerce & Experiential PlatformsContact

Balmain unveils the extension of its digital platform The Balmain Spirit designed and produced by Mazarine Digital : www.thebalmainspirit.com

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This experience was designed in line with the brand's visual identity and codes.

The innovative platform allows users to enter The Balmain Spirit virtual spaces, to discover the history, runway shows, collections and campaigns of the fashion house.

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Our 120 experts imagine immersive omni-channel digital experiences.

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From strategic thinking, editorial needs and CRM to managing technical development and paid amplification, our teams create digital platforms, e-commerce sites and activations that build both emotion and performance.
At the core of this agency is a team dedicated to Creative Intelligence: an innovative, creative, and interactive solution that disrupts a brand’s relationship with its audiences.

Other projects

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Balmain - ss26 women

FashionFashion ShowsContact

Balmain Spring-Summer 2026 show by Olivier Rousteing in Paris produced by La Mode en Images. 

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From its offices in Paris, Milan, New York, Shanghai, and Dubai, La Mode en Images supports its clients worldwide.

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Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

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Balmain - fw25 women

FashionFashion ShowsContact

Balmain Fall-Winter 2025 show by Olivier Rousteing in Paris produced by La Mode en Images. 

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From its offices in Paris, Milan, New York, Shanghai, and Dubai, La Mode en Images supports its clients worldwide.

Contact us

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.