Axa Im Alts - The Big Playground

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Supima - Design Lab 22

Supima Design Lab in Hyères, 2022.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Nike Women - "Goddess Awakened" by Parris Goebel

Nike Women takes the stage with the "Goddess Awakened" dance performance imagined by award-winning choreographer Parris Goebel and produced by La Mode en Images.

"Goddess Awakened" signals the next era of Nike Women: a boundless expression of movement through self love, fluid femininity, inclusivity, and so much more.

The show tells a story through dance, inviting all to celebrate the joy of movement, community and creativity. Parris Goebel, who choreographed Rihanna's Savage x Fenty fashion shows and her Super Bowl performance, imagined this performance with the freedom to be creative. Moving seamlessly between the worlds of athletics, art, performance and style, her interpretation is a reflection of new trends in fashion and fitness.

Balmain - fw24 women 

Fall-Winter 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.