Axa Im Alts - The Big Playground

The Big Playground, the opening party of Le 74 Champs-Elysées’s new flagship designed by AXA IM Alts and Mazarine Events.

At its launch event, AXA IM Alts invited clients to discover a new, innovative, modular and contemporary commercial playground, sprawling across the 2500m² space. Aptly named, The Big Playground featured a fun and lively mix of basketball courts and skateboard ramps. The event drew major players from the luxury and retail sector, press and influencers to this new and exclusive location.

The event featured exclusive performances by L’Impératrice and Lewis OfMan, the trio formed by Breakbot, Irfane and Busy P and an Ehla & Urumi DJ set.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Balenciaga - Gala Dinner Fondation Pinault

Gala dinner for the 50th Couture collection at the Bourse de Commerce in Paris, by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

The Peninsula Paris - Grand Opening

Mazarine Events designed and produced the opening evening of the Peninsula in Paris. 

We invited guests to join us on a unique journey through the ages to discover this historical place. 

Guests were wowed by aerial acrobatics, fine dining and exceptional musical performances. Gershwin tunes interpreted by the famous Colonne Orchestra, electro hits by Something À la Mode and R'n'B standards revisited by the divine Inna Modja set the mood.

Alexander McQueen - ss25

Alexander McQueen Spring-Summer 2025 show by Seán McGirr at the École nationale supérieure des Beaux-Arts in Paris, produced by La Mode en Images.