Axa
Mazarine Image worked with Axa Real Estate Group to design the marketing strategy for the 74 Avenue des Champs-Élysées project.
An exceptional, historical location situated in the Claridge Gallery.
When we set out to entice luxury brands to invest in this prestigious place, by creating a brand platform representative of the project and the space. We then designed a brand signature, a communication concept and a visual identity, which we incorporated into a marketing brochure, a video and 3D renderings.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.