#

Audemars Piguet - "Collectors Lounge" Exhibition

Audemars Piguet presented its innovative concepts in its Collectors Lounge at Art Basel Hong Kong, Bâle and Miami Beach by Mazarine New York.

#

The brand challenged artists and designers to create artwork and physical spaces that express Audemars Piguet’s cultural and geographical origins. 

Each piece offers a fresh interpretation of the Swiss Jura mountains and reflects on the brand’s history, its commitment to creativity, innovation and independence. Artist and designer Fernando Mastrangelo envisioned the lounge as a way to reintroduce visitors to the Vallée de Joux.

#
#

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.