Atelier Cologne - Collection Rare
Atelier Cologne unveiled its new brand territory with the Collection Rare campaign produced by Mazarine Stories.
Profoundly refined.
For the relaunch of Gaïac Eternel, the very first product from the high-end Caravelle Blue collection, we created a digital campaign showcasing this charming house and its new visual identity. We also designed and produced the launch video for their new product, Rose Cuivrée, which reflects the brand's new concept and takes Atelier Cologne’s original beauty to the highest level of luxury.
Our 50 experts build and roll out communications strategies for brands that resonate with their target audiences.
From brand platforms to new narratives, Mazarine Stories works together with brands, helping with conversations and integrated campaigns. From the creative concept to in-house production, our 360° approach touches on online, offline, influence, retail, and street marketing mechanics. At the core of this team is a unit dedicated to social media. They monitor trends and imagine paths of engagement: editorial strategy, content factory, community management, social listening, tailored influence and amplification.
Hugo Boss - Reflective
Mazarine Stories supports Hugo Boss for their new digital campaign "Reflect My Time".
"Reflect My Time," an ode to pop culture for the new generation.
For the launch of its new eau de toilette "Reflective", we assisted Hugo Boss in the conception and production of its digital campaign.
Synonymous with sportiness and authenticity, the brand invited us to build a universe in which three artists and contemporary figures redefine the rules of the game.
Through their content, the rapper Kelvyn Colt, the dancer Guillaume Diop and the freerunner Toby Segar encourage the community to be themselves to reveal the beauty and power of their personality. Hugo Reflective with its mirror bottle becomes the reflection of a generation.
Rick Owens - ss25
Rick Owens Spring-Summer 2025 show at the Palais de Tokyo in Paris, produced by La Mode en Images.
With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.
Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.