AREA - fw24 - New York

Fall-Winter 2024 ready-to-wear fashion show at New York Fashion Week by La Mode en Images. 

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Rick Owens - ss20 men

Men's Spring-Summer 2020 Ready-to-Wear fashion show at the Palais de Tokyo in Paris by La Mode en Images. 

Rabanne - ss24 women

Spring-Summer 2024 Ready-to-Wear Fashion Show in Paris by La Mode en Images.

Prada Beauty - Prada Paradoxe Virtual Flower Lab

Mazarine New York partnered with Prada Beauty to unveil the Prada Paradoxe Virtual Flower Lab during NYFW. 

The immersive pop-up invited guests on a tech-forward, multi-sensory journey, revealing the infinite facets of Prada’s new iconic fragrance, Paradoxe Virtual Flower. 

Blending Prada’s signature elegance with cutting-edge innovation, the experience came to life through a series of unique interactive moments that captivated and enchanted at every turn.

Located in Manhattan, the New York-based team continues to push global luxury brands to new heights by creating effective brand campaign narratives, turn-key strategic actions, engaging, influential and culturally relevant events and brand activations.