Ardian - Renaissance
Mazarine Image worked closely with Ardian to create a marketing strategy for the Renaissance project that would seduce and convince luxury brands to invest in this prestigious future location.
Luxury and modernity at the heart of a historic legacy.
Renaissance represents a place steeped in history, exceptional and rare, located on Rue François 1er at the heart of Paris’ Golden Triangle. We set out on a mission to construct the brand platform of the project and the location and create its signature. We also created a visual identity and a graphic universe. With these elements in hand, we designed a brochure, 3D renderings and a film to illustrate the project’s ambitions and generate buzz.
At brands’ side are 50 talented consulting, creative and production advisors, who shape, magnify and provide meaning through image.
Passionate about brands’ boundaries, their heritage and their expertise, Mazarine Image works with Maisons in building lasting brand platforms, defining singular graphic territories, and creating print and digital content as if they were objets d’art.
Ardian italy - Scrigno
Mazarine Image worked closely with SCC Vendôme and Ardian Italy to create a marketing strategy for the Scrigno project that would convince luxury houses to invest in this prestigious location.
A historic, exceptional and rare place, located in the heart of Milan.
The Scrigno project set out to inject new energy into the center of Milan. To create a cultural meeting point and a business hub that would generate new energy, new perspectives and a new commercial momentum. The project transforms the street, while also improving quality of life in the surrounding area. It creates a new destination for new business, new customers and new opportunities. The project also reinvents high-end shopping through a lively and authentic experience that is open and welcoming.
Atelier Cologne
Creation of visual identity, branding and product design for fragrance brand Atelier Cologne.
Mazarine Pascalie Design creates the new graphic identity, branding and bottle design for fragrance brand Atelier Cologne. A design that embodies the art of materials: between craftsmanship and high perfumery.
This collaboration marks a new chapter in the luxury fragrance industry, inspired by the art of craftsmanship, and embodies a new elegance, commitment and renaissance.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.