Acqua di Parma
Mazarine Design reinterprets the Acqua di Parma heritage in a global product and graphic relaunch, with a sleek new layout unifying all collections.
For Signatures of the Sun, their most refined elixirs, the transparent glass bottle unveils the rich, new hues of the fragrance, topped with a porcelain cap designed for a precious, handcrafted touch.
The iconic black label is refreshed with modern and luminous white typography.
A team of 30 experts, with a singular creative approach, collaborates with brands to evolve their visual identity and create innovative designs for their products and packaging. Thanks to our expertise in design volume, materials and industrial constraints, we explore the latest innovations while following ecodesign principles.
Beforehand, the agency also contributes to strategic thinking and defining the brand platform as well as product naming. Whether in the ultra luxury, premium or mass market, our knowledge of each and their trends means we can help all brands, be they leading or niche.