Question 1

What is Mazarine?

Accepted Answer

Mazarine is an independent global creative and experiential group dedicated to luxury, fashion, art and culture. Founded in 1993 by Paul-Emmanuel Reiffers, the group brings together nine specialised agencies with expertise in digital experiences, image & content, events, brand strategy and design. Mazarine has 500+ talents across Paris, New York, Shanghai and Dubai.

Question 2

What services does Mazarine offer?

Accepted Answer

Mazarine offers a full spectrum of luxury communication services: digital brand experiences and AI-powered activations, print and film campaigns, special events and VIC experiences, e-commerce platform development, brand strategy and social media, packaging and brand identity design, fashion show production (via La Mode en Images), and art & cultural exhibition organisation (via ARTER).

Question 3

What is Mazarine Digital?

Accepted Answer

Mazarine Digital is the group's digital and technology agency. It designs and builds bespoke digital experiences, e-commerce platforms and AI-powered activations for luxury brands, integrating artificial intelligence into brand experience and client communication.

Question 4

What luxury brands does Mazarine work with?

Accepted Answer

Mazarine works with the world's leading luxury, fashion, beauty and cultural brands, including Louis Vuitton, Chanel, Dior, Cartier, HermÃ¨s, Givenchy, Balenciaga, Saint Laurent, Valentino, Loewe, Maison Margiela, Prada, Audemars Piguet, Chaumet, Tiffany & Co., Boucheron, Shiseido, LancÃ´me, Armani Beauty, Mercedes-Benz, Orient Express and Dom PÃ©rignon.

Question 5

Where are Mazarine's offices located?

Accepted Answer

Mazarine has offices in Paris (2 square Villaret de Joyeuse, 75017), New York, Shanghai and Dubai, with operations across Asia Pacific and the Middle East.

Question 6

Who founded Mazarine and when?

Accepted Answer

Mazarine was founded in 1993 by Paul-Emmanuel Reiffers in Paris. The group has been independent for over 30 years. The name comes from the rue Mazarine in the 6th arrondissement of Paris.

Question 7

How does Mazarine integrate AI into its services?

Accepted Answer

Mazarine Digital integrates artificial intelligence at the core of its creative process: AI-powered brand experiences, hyperpersonalisation of client journeys, AI-generated immersive content, and reinvention of e-commerce and in-store experiences. Mazarine's approach combines AI with artisanal craftsmanship.

Question 8

Comment contacter Mazarine pour un nouveau projet ?

Accepted Answer

Vous pouvez contacter les agences Mazarine directement : Digital â€” newprojectdigital@mazarine.com | Ã‰vÃ©nements Paris â€” newprojectevents@mazarine.com | New York â€” newprojects@mazarine.us | Shanghai â€” newprojectasia@mazarine.com | DubaÃ¯ â€” newprojectmiddleeast@mazarine.com

Interview with Paul-Emmanuel Reiffers for the Guy Bourdin exhibition

More press articles

Paul-Emmanuel Reiffers, "Une semaine euphorique pour l'art contemporain : l'immeuble de Reiffers Initiatives habillé en Buren" - La Tribune Dimanche

Paul-Emmanuel Reiffers, "Mazarine Buys Luxury PR Firm Bacchus" - BUSINESS OF FASHION

Paul-Emmanuel Reiffers, "Les grands mécènes privés dopent l'offre culturelle parisienne" - Les Echos

Interview with Paul-Emmanuel Reiffers for the Guy Bourdin exhibition | Mazarine

Interview with Paul-Emmanuel Reiffers for the Guy Bourdin exhibition

More press articles

Paul-Emmanuel Reiffers, "Une semaine euphorique pour l'art contemporain : l'immeuble de Reiffers Initiatives habillé en Buren" - La Tribune Dimanche

Paul-Emmanuel Reiffers, "Mazarine Buys Luxury PR Firm Bacchus" - BUSINESS OF FASHION

Paul-Emmanuel Reiffers, "Les grands mécènes privés dopent l'offre culturelle parisienne" - Les Echos