YSL - 50 years of beauty 

Celebration of 50 years of beauty and international launch of Black Opium by Mazarine Events.

With 25 talents, Mazarine Events creates and produces tailor-made brand experiences.

Alongside our creative and artistic community, we imagine memorable experiences that incorporate, from the early stages of creation until after the event, producing content and creating an echo among media and socially. 

Lancôme - Idôle Fragrance

Idôle launch at the Palais d'Iéna in Paris by La Mode en Images.

With offices in Europe, the United States, the Middle East and Asia, La Mode en Images designs and produces fashion shows, brand exhibits and large scale events for brands, who deliver custom-made and immersive events worldwide.

Collaboration with other areas of expertise within the Group enriches these moments with virtual experiences and NFT programs.

Boucheron - "Paris vu du 26"

A launch party in the heart of Place Vendôme to unveil the House’s new Haute Joaillerie collection.

In celebration of Boucheron's new collection, Mazarine Event teams designed and produced two events during Paris Haute Couture week. International media, influencers and more than 100 VICs were invited to discover the "Paris, vu du 26" collection.

The first event was held at Hôtel de Nocé, Boucheron’s historic address. Here, media, clients and international influencers were able to discover the new exceptional pieces from the Haute Joaillerie collection, "Paris, vu du 26". We staged the event in order to showcase the stunning jewelry against beautiful backdrops including the hotel’s historic salons, the famous Place Vendôme and the city of Paris itself.

In parallel, we threw a dinner party in the gardens of the Ritz Hotel. 

In this striking open-air dining room, we welcomed more than 100 Haute Joaillerie exclusive clients. They got an exclusive sneak peek at the collection and enjoyed an evening of live performances.

Nike Women - Nike on Air 

Nike unveils its latest innovations for the Paris 2024 Olympic Games during a spectacular event, "Nike on Air", produced by La Mode en Images.